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	<title>NewMediaSense.net</title>
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	<link>http://newmediasense.net</link>
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		<title>Colleges Switch To EBooks To Cut Costs</title>
		<link>http://newmediasense.net/colleges-switch-to-ebooks-to-cut-costs/223572/</link>
		<comments>http://newmediasense.net/colleges-switch-to-ebooks-to-cut-costs/223572/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 17:34:15 +0000</pubDate>
		<dc:creator>Matt Crane</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[technology]]></category>

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		<description><![CDATA[According to The New York Times, today&#8217;s technologically adept college student still prefers traditional textbooks. &#8220;It wouldn&#8217;t be the same without books. They&#8217;ve defined &#8216;academia&#8217; for a thousand years,&#8221; said Faton Begolli, a sophomore at Hamilton College. The Chronicle of Higher Education stated that students tend to be more conservative when it comes to school [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://newmediasense.net/wp-content/uploads/2010/10/books.jpg"><img class="alignleft size-thumbnail wp-image-3573" title="e-book and old books" src="http://newmediasense.net/wp-content/uploads/2010/10/books-150x150.jpg" alt="" width="150" height="150" /></a>According to The New York Times, today&#8217;s technologically adept  college student still prefers traditional textbooks.  &#8220;It wouldn&#8217;t be  the same without books.  They&#8217;ve defined &#8216;academia&#8217; for a thousand  years,&#8221; said Faton Begolli, a sophomore at Hamilton College.</p>
<p>The Chronicle of Higher Education stated that  students tend to be more conservative when it comes to school materials.   Still, some schools are forcing college students to change.</p>
<p>Traditionally, professors expect students to read the required texts,  but do not actually require students to purchase textbooks.  Therefore,  many students have found ways to avoid expensive textbook costs, which  have gone up an average of 186 percent between 1986 and 2005.  Instead,  students buy a used version, borrow a copy from the library or friend or  simply go without it.</p>
<p>In an effort to help cut costs, some colleges have come up with a new  model where students are required to pay a course materials fee that  covers the costs of eBooks.  According to eCampus News, Florida&#8217;s Daytona State College is working towards being a  &#8220;100 percent&#8221; eBook campus.  The school is negotiating with publishers  so that students can purchase electronic textbooks for $20 each.   Additionally, the school will also offer affordable eReaders to the  students.  The goal of the initiative, said officials, is to reduce  annual textbook costs by 50 to 80 percent.</p>
<p>School officials felt compelled to create the initiative after seeing  students drop out due to costly textbook fees.  &#8220;When you look at why  students withdraw from schools, so many of the responses are textbook  related,&#8221; said Rand S. Spiwak, Daytona&#8217;s chief financial officer and  executive vice president.  Furthermore, he said to The Chronicle of  Higher Education, &#8220;When students pay more for new textbooks than tuition  in a year, then something&#8217;s wrong.&#8221;</p>
<p>Electronic textbooks are not only cheaper to produce; they also make  bulk purchases much easier, which is more cost efficient for colleges  and students.  Publishers, who only profit when students buy a new book,  also benefit by cutting out the used book market.</p>
<p>According to eCampus News, if everything goes as planned, Daytona&#8217;s  eBook initiative will begin next summer.  Campus technologists will work  out any kinks that might come up before the fall 2011 semester starts.</p>
<p>Virginia State University&#8217;s business school has also started to  transition to eBooks, noted The Chronicle of Higher Education.  The  school recently made a deal with Flat World Knowledge.  The publisher  offered the school a bulk rate of $20 per student per course.  In  addition to a PDF textbook, students can also download a study guide, an  audio version or an iPad edition&#8211;a package normally worth $100.</p>
<p>However, as The New York Times pointed out, many students are  reluctant to switch.  Digital book sales only made up three percent of  textbook sales and although the number is expected to grow to 10 to 15  percent by 2012, that percentage is still small compared to traditional  textbook sales.  &#8220;Students grew up learning from print books so as they  transition to higher education, it&#8217;s not surprising that they carry a  preference for a format that they are most accustomed to,&#8221; said Nicole  Allen, textbooks campaign director for the Student Public Interest  Research Groups.</p>
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		<title>New Polio Vaccine Could Lead To Global Eradication</title>
		<link>http://newmediasense.net/new-polio-vaccine-could-lead-to-global-eradication/223568/</link>
		<comments>http://newmediasense.net/new-polio-vaccine-could-lead-to-global-eradication/223568/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 17:26:37 +0000</pubDate>
		<dc:creator>Sue Baldwin</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[polio]]></category>
		<category><![CDATA[vacine]]></category>

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		<description><![CDATA[A new oral polio vaccine that hits both wild strains of the disease still in circulation in polio-endemic areas could boost global eradication efforts, researchers suggested. Based on head-to-head trial results, the bivalent vaccine boosted the immune system at least as well as monovalent oral vaccines and better than the trivalent vaccine, Roland Sutter, MD, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://newmediasense.net/wp-content/uploads/2010/10/polio.jpg"><img class="alignleft size-thumbnail wp-image-3569" title="polio" src="http://newmediasense.net/wp-content/uploads/2010/10/polio-150x150.jpg" alt="" width="150" height="150" /></a>A new oral polio vaccine that hits both wild strains of the disease  still in circulation in polio-endemic areas could boost global  eradication efforts, researchers suggested.</p>
<p>Based on head-to-head trial results, the bivalent vaccine boosted the  immune system at least as well as monovalent oral vaccines and better  than the trivalent vaccine, Roland Sutter, MD, of the World Health  Organization&#8217;s Polio Eradication Department in Geneva, and colleagues  found.</p>
<p>In the industry-sponsored study, a single dose of the bivalent<strong> </strong>vaccine against poliovirus types 1 and 3 produced immunity to  type 1 in 20% of Indian babies treated with it at birth and to type 3 in  7%.</p>
<p>The second dose boosted immunity rates to 90% and 84%, respectively,  the group reported online in <em>The Lancet</em>.</p>
<p>These results were noninferior to treating with two  single-strain-targeted vaccines and superior to using a trivalent  vaccine that included the type 2 strain.</p>
<p>The bivalent polio vaccine can increase population immunity and  &#8220;accelerate the elimination of the final chains of transmission of these  two remaining wild polioviruses,&#8221; Sutter and colleagues concluded in  the paper.</p>
<p>With the availability of the monovalent and trivalent vaccines,<strong> </strong>choosing which strategy to pursue has been a complicated  issue, they noted.</p>
<p>Combining three strains into a single vaccine dose covered all the  possibilities but apparently reduced the immune response to each  individual strain; the presence of type 2 in the trivalent vaccine is  believed to interfere with antibody production to types 1 and 3. This  interference led to high numbers of cases in endemic areas like Egypt,  despite use of multiple trivalent doses.</p>
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		<title>Ford Report Healthy Profit</title>
		<link>http://newmediasense.net/ford-report-healthy-profit/223564/</link>
		<comments>http://newmediasense.net/ford-report-healthy-profit/223564/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 17:19:46 +0000</pubDate>
		<dc:creator>Richard Smith</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[ford profit]]></category>

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		<description><![CDATA[Ford reported healthy profit gains in the third quarter and announced that its was paying down debt at a faster clip than earlier planned. The U.S.-based auto company reported net earnings of $1.7 billion, or 43 cents per share for the third quarter ending September 10, compared with last year&#8217;s profits of 29 cents per [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://newmediasense.net/wp-content/uploads/2010/10/Ford-Motor.jpg"><img class="alignleft size-thumbnail wp-image-3565" title="Ford-Motor" src="http://newmediasense.net/wp-content/uploads/2010/10/Ford-Motor-150x150.jpg" alt="" width="150" height="150" /></a>Ford reported healthy profit gains in the third quarter and announced that  its was paying down debt at a faster clip than earlier planned.</p>
<p>The  U.S.-based auto company reported net earnings of $1.7 billion, or 43  cents per share for the third quarter ending September 10, compared with  last year&#8217;s profits of 29 cents per share. Analysts polled by Thomson  Reuters were expecting 41 cents per share. <strong>Ford  Motor</strong> (       F &#8211; 	 news  &#8211;      people ) profits gained 29% from the third quarter last year.</p>
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<p>Revenue declined $1.3 billion year over  year to $29 billion, reflecting the sale of the company&#8217;s Volvo brand to  Chinese carmaker Geely in August for $1.5 billion. Analysts were  expecting revenue of $27.83 billion.</p>
<p>The company says it is on  track to achieve 15.9% market share in the U.S. this year, up from 14.6%  last year following the bankruptcies and reorganizations of General  Motors and Chrysler, the two other major American auto makers.</p>
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<p>Ford reported profits in almost every global market this  quarter. South America produced a pre-tax operating profit of  $241 million, compared with $247 million last year. Emerging markets  reflected sales growth of 28 % in the Asia Pacific Africa region,  leading to pre-tax operating profits of $30 million, compared with $22  million last year. Ford North America reported third quarter pre-tax  operating profit of $1.6 billion, a $1.3 billion improvement from last  year.</p>
<p>The company announced it would pay down its revolving credit line by $2 billion this year, and prepay the  remaining $3.6 billion of debt owed to the VEBA retiree health care  trust. As of Sept. 30, Ford’s total automotive debt was $26.4 billion.</p>
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		<title>Godard Will Skip Oscar Dinner</title>
		<link>http://newmediasense.net/godard-will-skip-oscar-dinner/223561/</link>
		<comments>http://newmediasense.net/godard-will-skip-oscar-dinner/223561/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 22:39:36 +0000</pubDate>
		<dc:creator>Tom Court</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[jean luc godard]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[oscar]]></category>

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		<description><![CDATA[Reclusive French-Swiss director film Jean-Luc Godard will skip a gala Hollywood dinner next month where he will be awarded an honorary Oscar, the Academy of Motion Picture Arts and Sciences said on Monday. Godard, 79, was invited to the November 13 ceremony to accept an honorary Oscar marking his 50 years as &#8220;one of the [...]]]></description>
			<content:encoded><![CDATA[<p>Reclusive French-Swiss director film Jean-Luc Godard will skip a gala  Hollywood dinner next month where he will be awarded an honorary Oscar,  the Academy of Motion Picture Arts and Sciences said on Monday.</p>
<p>Godard, 79, was invited to the November 13 ceremony to accept an  honorary Oscar marking his 50 years as &#8220;one of the seminal modernists of  in history of cinema&#8221; through films like &#8220;Breathless&#8221; and &#8220;Sympathy for  the Devil&#8221;.</p>
<p>But the Academy said that after a &#8220;two month long, cordial exchange of  correspondence&#8221;, Godard notified Academy president Tom Sherak that he  would not be able to attend the ceremony.</p>
<p>&#8220;He reiterated his thanks for the award,&#8221; Sherak said in a statement,  &#8220;and also sent his good wishes to the other individuals being honored  the same night &#8212; Kevin Brownlow, Francis Ford Coppola and Eli Wallach  &#8212; who he refers to as &#8216;the three other musketeers.&#8217;&#8221;</p>
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<p>The dinner ceremony will pay tribute to Godard through film clips and  commentary by admirers. The award will be accepted on Godard&#8217;s behalf by  the Academy, and the Oscar statuette will be delivered to him in  Switzerland, the Academy said.</p>
<p>Godard, who prefers to make small budget movies, has in the past stayed  away from large public events, including the 2010 Cannes film festival.</p>
<p>The Academy last year moved its honorary Oscars ceremony to November  instead of handing them out during the main Academy Awards in February.<a href="http://newmediasense.net/wp-content/uploads/2010/10/godard.jpg"><img class="alignleft size-thumbnail wp-image-3562" title="godard" src="http://newmediasense.net/wp-content/uploads/2010/10/godard-150x150.jpg" alt="" width="150" height="150" /></a></p>
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		<title>Imagine Learning Releases New iPad and iPhone Reading App</title>
		<link>http://newmediasense.net/imagine-learning-releases-new-ipad-and-iphone-reading-app/223557/</link>
		<comments>http://newmediasense.net/imagine-learning-releases-new-ipad-and-iphone-reading-app/223557/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 20:01:07 +0000</pubDate>
		<dc:creator>Matt Crane</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[technology]]></category>

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		<description><![CDATA[Imagine Learning, developer of the award-winning children’s language and literacy software Imagine Learning English, entered the arena of mobile learning last week with the release of its first mobile reading application, Bookster. The app, now available in the iTunes store, is compatible with iPads and iPhones, and is available as a free download. The company, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://newmediasense.net/wp-content/uploads/2010/10/reading-app.jpg"><img class="alignleft size-thumbnail wp-image-3558" title="reading app" src="http://newmediasense.net/wp-content/uploads/2010/10/reading-app-150x150.jpg" alt="" width="150" height="150" /></a>Imagine Learning, developer of the award-winning children’s language  and literacy software Imagine Learning English, entered the arena of  mobile learning last week with the release of its first mobile reading  application, Bookster. The app, now available in the iTunes store, is  compatible with iPads and iPhones, and is available as a free download.</p>
<p>The company, best known for its educational software program, Imagine  Learning English, sees its foray into the mobile app market as another  way to deliver engaging literacy instruction to children. “Kids  naturally love to explore picture books, but the iPhone and iPad invite  an even higher level of engagement,” said Clydie Wakefield, vice  president of instructional design at Imagine Learning.</p>
<p>“With Bookster, kids can touch the words on the screen and hear them  spoken, turn pages, listen to a narrator, and even become narrators  themselves by recording their own voices. In the process, they learn  print concepts, they expand their vocabulary, and they develop a love of  reading,” said Wakefield.</p>
<p>The app features dynamic artwork by New York Times bestselling  illustrator Maryn Roos, as well as instructional components adapted from  Imagine Learning English like sync-highlighted text and echo reading  capabilities.</p>
<p>The app was designed with both children and educators in mind, says  Derek Dobson, director of products at Imagine Learning. “We envision  Bookster being utilized not only in homes, but in schools as well,” said  Dobson. “More and more classrooms are implementing mobile devices like  iPads and iPods as part of the curriculum, and we are working to meet  schools’ technology needs by supplying them with quality content that is  both educational and engaging.”</p>
<p>In a review on ipadcurriculum.com, a website that spotlights top  educational iPad applications and practices, 2009 Edublog award-winner  Kelly Tenkely identified Bookster as a valuable tool for helping  students develop fluency.</p>
<p>Tenkely noted that giving students feedback on proper pronunciation  and enunciation can be a challenge. Bookster helps teachers provide  better feedback by enabling students to “play back their recording and  compare what they recorded with the prerecorded narration, hearing the  difference for themselves,” Tenkely wrote.</p>
<p>Additional stories and updates for Bookster are in development. The  company appreciates feedback from parents, educators, and kids who use  the app. Consumers are encouraged to download the app and submit reviews  to the iTunes App Store or at bookster@imaginelearning.com.</p>
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		<title>House Sales Increase By 10%</title>
		<link>http://newmediasense.net/house-sales-increase-by-10/223553/</link>
		<comments>http://newmediasense.net/house-sales-increase-by-10/223553/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 19:51:05 +0000</pubDate>
		<dc:creator>Richard Smith</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[house sales]]></category>

		<guid isPermaLink="false">http://newmediasense.net/?p=3553</guid>
		<description><![CDATA[The National Association of Realtors said existing home sales increased 10% in September, but subdued prices and ongoing scrutiny over the foreclosure practices of America&#8217;s largest mortgage lenders make it likely the housing market is still scraping along the bottom. September&#8217;s seasonally-adjusted reading showed 4.53 million existing home sales on an annual basis, up 10% [...]]]></description>
			<content:encoded><![CDATA[<p>The National Association of Realtors said existing home sales  increased 10% in September, but subdued prices and ongoing scrutiny over  the foreclosure practices of America&#8217;s largest mortgage lenders make it  likely the housing market is still scraping along the bottom.<a href="http://newmediasense.net/wp-content/uploads/2010/10/house_for_sale.jpg"><img class="alignleft size-thumbnail wp-image-3554" title="house_for_sale" src="http://newmediasense.net/wp-content/uploads/2010/10/house_for_sale-150x150.jpg" alt="" width="150" height="150" /></a></p>
<p>September&#8217;s seasonally-adjusted reading showed 4.53 million existing  home sales on an annual basis, up 10% from August&#8217;s tally of 4.12  million, but 19.1% below the 5.6 million sold in September 2009. The  median price tag was $171,700, down 3.3% from a month ago and 2.4% from  last year. Distressed sales accounted for 35% of all sales in September.</p>
<p>&#8220;This is the biggest monthly gain in 28 years, even though we should  be closer to 5 million [monthly home sales] given the rate of population growth,&#8221; says NAR spokesman Walter  Molony. &#8220;Buyers are responding to low interest rates, but what hurts is  the anemic pace of job growth,&#8221; he explains.</p>
<p>The NAR&#8217;s gauge of existing home prices bottomed in February at  $164,600, then rose until reaching $183,000 in June. The figure has  since fallen for three straight months, and the latest decline comes  amid the latest turmoil in the market over whether banks properly  followed foreclosure processes. The uproar sparked several firms to  temporarily halt foreclosures and on Monday, Federal Reserve Chairman Ben Bernanke said regulators are &#8220;looking  intensively&#8221; at foreclosure procedures to determine &#8220;whether systematic  weaknesses are leading to improper foreclosures.&#8221; GMAC, <strong>Bank  of America</strong> (       BAC &#8211; 	 news  &#8211;      people ), <strong>JPMorgan  Chase</strong> (       JPM &#8211; 	 news  &#8211;      people ) and <strong>Wells  Fargo</strong> (       WFC &#8211; 	 news  &#8211;      people ) are among the firms that have seen their procedures called  into question.</p>
<p>The possibility of a federal foreclosure moratorium could cause  &#8220;potential disruption&#8221; in the housing market. Molony says a freeze in  foreclosures could have the potential of substantially affecting prices  and inventories, as holding back homes that would likely be on the  market at lower price levels would temporarily raise home prices. Once a  moratorium was raised, it would lead to a flood of cheaper houses  entering the market, depressing prices further.</p>
<p>&#8220;Foreclosures have been coming in at a steady pace, and they get sold  off quickly, but a recent survey we conducted showed that 23% of  realtors had clients that didn&#8217;t want foreclosed homes because of fears  concerning the process,&#8221; Molony says.</p>
<p>Though inventories are still quite high, up 8.9% from a year ago,  they have been falling on a monthly basis and were down 1.9% to 4.04  million, or a 10.7 month supply, in September. &#8220;We are hoping for a  decline [in inventories]; flattening prices indicate we won&#8217;t go much  lower, we think we will be seeing the market gradually pick up next  year,&#8221; says Molony.</p>
<p>HSBC analyst Kevin Nolan is not as optimistic. &#8220;A rise in inventory  tends to precede price declines by about six months. Since the inventory  started rising roughly eight months ago, it&#8217;s no surprise that the  median sales price recorded a 2.4% year-over-year decline this month.  That follows an 8.0% decline in September 2009,&#8221; says Nolan.</p>
<p>&#8220;The weakness in the housing market presents a clear risk for the US  economy going forward,&#8221; Nolan continues. &#8220;If house prices keep falling,  more homeowners could find themselves with mortgages that exceed the  market value of their properties [which] could dampen consumer  confidence further and worsen the foreclosure problems currently  affecting banks.&#8221;</p>
<p>Aside from the foreclosure issues, banks are also facing possible  consequences from the mortgage securitizations that accelerated until  the housing market crumbled. A group of investors including PIMCO, <strong>Blackrock</strong> (       BLK &#8211; 	 news  &#8211;      people ) and the New York Fed pushing Bank of America, to repurchase  loans that were tied into $47 billion worth of mortgage-backed  securities.</p>
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		<title>Dow Continues Slow Climb</title>
		<link>http://newmediasense.net/dow-continues-slow-climb/223550/</link>
		<comments>http://newmediasense.net/dow-continues-slow-climb/223550/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 18:33:10 +0000</pubDate>
		<dc:creator>Richard Smith</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[stock]]></category>
		<category><![CDATA[trade]]></category>

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		<description><![CDATA[Dow Jones industrial average added 7.03 points, 0.06 percent, to 11,153.60. The Standard &#38; Poor&#8217;s 500 gained 0.29 percent, 3.45, to 1,183.71. The Nasdaq composite index rose 0.34 percent, 8.46, to 2,468.13. The slight gains in the U.S. markets occurred early Friday morning with the third-quarter reporting season showing decidedly mixed results so far. In [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://newmediasense.net/wp-content/uploads/2010/08/stock-market-exchange.jpg"><img class="alignleft size-thumbnail wp-image-2176" title="stock-market-exchange" src="http://newmediasense.net/wp-content/uploads/2010/08/stock-market-exchange-150x150.jpg" alt="" width="150" height="150" /></a>Dow Jones industrial average added 7.03 points, 0.06 percent, to  11,153.60. The Standard &amp; Poor&#8217;s 500 gained 0.29 percent, 3.45, to  1,183.71. The Nasdaq composite index rose 0.34 percent, 8.46, to  2,468.13.</p>
<p>The slight gains in the U.S. markets occurred early Friday morning  with the third-quarter reporting season showing decidedly mixed results  so far.</p>
<p>In the current week&#8217;s reports, Gary Jenkins, head of fixed income at  Evolution Securities, said a majority of reports &#8212; 85 out of 103 &#8212;  showed that earnings beat expectations but only 46 of those reported  revenue that exceeded expectations, The Wall Street Journal reported.</p>
<p>The benchmark 10-year Treasury note fell 7/32, to yield 2.565  percent.</p>
<p>The euro rose to $1.2947 from Thursday&#8217;s $1.3925. Against the yen,  the dollar fell to 81.22 yen from Thursday&#8217;s 81.33 yen.</p>
<p>In Japan, the Nikkei 225 index rose 0.54 percent, 50.23, to 9,426.71.</p>
<p>The returns are in keeping with yesterday&#8217;s slight improvements. On  Thursday, U.S. markets rose as a Labor Department report said first-time  unemployment benefit claims fell by 23,000 in the week ending Oct. 16.</p>
<p>The Conference Board said leading U.S. economic indicators for  September rose 0.3 percent, beating expectations slightly. In an  overview of the U.S. economy, the U.S. Federal Reserve said Wednesday  &#8220;national economic activity continued to rise, albeit at a modest pace&#8221;  in September.</p>
<p>By close of trading, the Dow Jones industrial average added 38.60  points, 0.35 percent, to 11,146.57. The Standard &amp; Poor&#8217;s 500 rose  0.18 percent, 2.09 points to 1,180.26. The Nasdaq composite index of  tech-dominated stock gained 0.09 percent, 2.28, to 2,459.67.</p>
<p>On the New York Stock Exchange, 1,450 stocks advanced and 1,507  declined on a volume of 5.7 billion shares traded.</p>
<p>The benchmark 10-year treasury note fell 16/32 to yield 2.542  percent.</p>
<p>The euro fell to $1.3921 from Wednesday&#8217;s $1.3949. Against the yen,  the dollar fell to 81.30 yen from Wednesday&#8217;s 81.18 yen.</p>
<p>In Tokyo, the Nikkei 225 index lost 0.05 percent, 5.12, to 9,376.48.</p>
<p>In London, the FTSE 100 index rose 0.5 percent, 28.93, to 5,757.86.</p>
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		<title>Facebook Says Encryption A Solution To Security Flaw</title>
		<link>http://newmediasense.net/facebook-says-encryption-a-solution-to-security-flaw/223547/</link>
		<comments>http://newmediasense.net/facebook-says-encryption-a-solution-to-security-flaw/223547/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 18:25:44 +0000</pubDate>
		<dc:creator>Colin Phipps</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://newmediasense.net/?p=3547</guid>
		<description><![CDATA[Facebook has proposed a solution to a recent security flaw that allowed apps to transmit personal data that involves encrypting the relevant string of numbers, according to a post on its Developer Blog on Thursday. The new set of parameters would allow developers to apply encryption within the next few weeks, preventing data that identifies application [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://newmediasense.net/wp-content/uploads/2010/09/facebooklogo.png"><img class="alignleft size-thumbnail wp-image-2433" title="facebooklogo" src="http://newmediasense.net/wp-content/uploads/2010/09/facebooklogo-150x150.png" alt="" width="150" height="150" /></a>Facebook has proposed a solution to a recent security flaw that  allowed apps to transmit personal data that involves encrypting the  relevant string of numbers, according to a post on its Developer Blog on Thursday. The new set of parameters would allow developers to apply  encryption within the next few weeks, preventing data that identifies  application users from leaking to places it shouldn&#8217;t be.</p>
<p>Facebook&#8217;s security flaw works something like this: when a Facebook user  loads a particular kind of application (one that uses iframes) and  authorizes the application to access their profile, the URL of the  iframe then carries the user&#8217;s UID, a number that can link the account  to actions on other websites.</p>
<p>Usually the UID is responsible for webpage personalization, as when a  box informs you which of your other friends have &#8220;liked&#8221; something on a  page outside of Facebook. If an ad network or similarly nefarious Web  presence is able to mine the iframes for UIDs, it could open users up to  a new level of targeting.</p>
<p>To make iframe-based applications handle UIDs more responsibly,  Facebook&#8217;s Mike Vernal has proposed that developers begin encrypting the  parameters passed to these applications. Facebook has posted the  technical details of the proposal, followed by a comment thread for  developers to give feedback.</p>
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		<title>New MacBook Air The Death Of The Hard Drive ?</title>
		<link>http://newmediasense.net/new-macbook-air-the-death-of-the-hard-drive/223544/</link>
		<comments>http://newmediasense.net/new-macbook-air-the-death-of-the-hard-drive/223544/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 10:43:38 +0000</pubDate>
		<dc:creator>Steve McGregor</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[macbook air]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://newmediasense.net/?p=3544</guid>
		<description><![CDATA[On Wednesday, Apple unveiled a range of new products: a new operating system called Lion, an App Store for Mac OS X widgets, and FaceTime on the Mac. But perhaps the most hotly-followed announcement concerns an update to the MacBook Air laptop, which had remained relatively unchanged since its launch in 2008. So what are [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://newmediasense.net/wp-content/uploads/2010/10/macbook-air.jpg"><img class="alignleft size-thumbnail wp-image-3545" title="macbook-air" src="http://newmediasense.net/wp-content/uploads/2010/10/macbook-air-150x121.jpg" alt="" width="150" height="121" /></a>On Wednesday, Apple unveiled a range of new products: a new operating system  called Lion, an App Store for Mac OS X widgets, and  FaceTime on the Mac. But perhaps the most hotly-followed announcement  concerns an update to the MacBook Air laptop, which had remained  relatively unchanged since its launch in 2008. So what are critics  saying about the new MacBook Air?</p>
<p>Good things, mostly. Over at TechCrunch, MG Siegler confesses that  the latest iteration of Air fulfills his every need. &#8220;After using it  pretty much non-stop for the past 7 hours or so, I’m happy to report  that I couldn’t find one task in my regular routine that the Air wasn’t  able to handle with ease,&#8221; Siegler writes. &#8220;I did some work, I did some  regular browsing, I edited some pictures, I played some videos, etc.&#8221;</p>
<p>&#8220;To  be honest, it makes me feel a little silly,&#8221; Siegler continued. &#8220;Why on Earth have I been lugging around a  machine that’s twice as heavy if I didn’t need it? I’m not sure. The  lure of the 2.8 GHz i7 chip, 8GB of RAM, and dual graphics cards got to  me, I guess. But I really don’t need that. And I’m sure most people  don’t either.&#8221;</p>
<p>The staff at Electronista – which posted an  unboxing and a quick round of &#8220;first impressions&#8221; – also likes the  rejiggered MacBook Air. Still, they have a few reservations: &#8220;The only  aspects that are somewhat disappointing are the lack of keyboard  backlighting, and the fact that it doesn&#8217;t use Intel&#8217;s latest generation  of Core i series chips, but a previous generation CULV Core 2 Duo.&#8221;</p>
<p>&#8220;Though,  as already noted, performance is more than adequate; it&#8217;s just nice to  have more processing grunt than one needs. Then again, Apple would have  had to sacrifice on graphics performance and increase the asking price,&#8221;  Electronista writes.</p>
<p>Meanwhile, Jason Snell of PC World  takes stock of the impressively sleek dimensions of the MacBook Air. &#8220;I  love small Mac laptops. The smaller, the better. That&#8217;s why I embraced  the 12-inch PowerBook (and before it, the iBook),&#8221; Snell writes. &#8220;But  the 11-inch MacBook Air puts that venerated system to shame.&#8221; (As we noted yesterday, the MacBook Air will come in two  dimensions: 13.3-inch and 11.6-inch.)</p>
<p>&#8220;It&#8217;s got roughly the same  width and depth as the paragon of tiny Mac laptops (the 11-inch Air is  almost an inch wider, but is an inch less deep), but of course the Air  is also only seven-tenths of an inch thick at its thickest point, while  the old PowerBook was a full half-inch thick. And that old standard was  twice as heavy (at 4.6 pounds, compared with the 11-inch Air&#8217;s 2.3  pounds)</p>
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		<title>Cabbage And Broccoli Could Reduce Breast Cancer Risk</title>
		<link>http://newmediasense.net/cabbage-and-broccoli-could-reduce-breast-cancer-risk/223541/</link>
		<comments>http://newmediasense.net/cabbage-and-broccoli-could-reduce-breast-cancer-risk/223541/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 22:50:31 +0000</pubDate>
		<dc:creator>Sue Baldwin</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[collard greens]]></category>
		<category><![CDATA[health]]></category>

		<guid isPermaLink="false">http://newmediasense.net/?p=3541</guid>
		<description><![CDATA[Eating lots of carrots and cruciferous vegetables &#8212; collard greens, cabbage, broccoli &#8212; could reduce breast cancer risk, particularly an aggressive form common among African American women, suggests a large new study. The researchers looking at data from the ongoing Black Women&#8217;s Health Study did not find a similar benefit from fruit intake. Previous studies [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://newmediasense.net/wp-content/uploads/2010/10/collards.jpg"><img class="alignleft size-thumbnail wp-image-3542" title="collards" src="http://newmediasense.net/wp-content/uploads/2010/10/collards-150x150.jpg" alt="" width="150" height="150" /></a>Eating lots of  carrots and cruciferous vegetables &#8212; collard greens, cabbage, broccoli  &#8212; could reduce breast cancer risk, particularly an aggressive form  common among African American women, suggests a large new study.</p>
<p>The researchers looking at data  from the ongoing Black Women&#8217;s Health Study did not find a similar  benefit from fruit intake.</p>
<p>Previous  studies of the relationship between fruit and vegetable consumption and  breast cancer in white women have led to conflicting results, and no  prior research has investigated this link separately among African  American women, lead researcher Dr. Deborah A. Boggs, of Boston  University, told Reuters Health in an e-mail.</p>
<p>Boggs  noted her team&#8217;s earlier work showing that a so-called &#8220;prudent diet&#8221;  high in vegetables, fruits, whole grains and fish led to a lower risk of  estrogen receptor-negative breast cancers among African American women.</p>
<p>The ER-negative form of breast cancer,  which is insensitive to the hormone estrogen, is more common in this  population than among white women. It is also more difficult to treat  and more often fatal than estrogen-sensitive cancers.</p>
<p>Overall, breast cancer is the second leading  cancer-killer for both African American and white women, according to  the Centers for Disease Control and Prevention. Approximately 1 in 8  American women will develop the disease at some point in life, although  age, heredity and environmental factors can increase an individual&#8217;s  risk.</p>
<p>Boggs and her colleagues  wanted to find out whether fruits and vegetables drove the beneficial  effect they saw in women eating the prudent diet and whether specific  varieties are particularly protective.</p>
<p>They  tracked the diets and health of more than 50,000 African American women  from across the U.S. for 12 years. About 1,300 of the women developed  new cases of breast cancer during that period, 35 percent of them  ER-negative.</p>
<p>The researchers found,  however, that women who ate at least two servings of vegetables a day  had a 43 percent lower risk of ER-negative breast cancer compared with  women who ate fewer than four servings of vegetables each week.</p>
<p>Further, they identified certain types of  vegetables that appeared to reduce the risk of all types of breast  cancer, including broccoli, collard greens, cabbage and carrots.</p>
<p>Women who ate three or more servings a  week of carrots, for instance, had a 17 percent lower risk of developing  breast cancer than women who ate carrots less than once a month.</p>
<p>The results for all vegetables held after  accounting for other potential breast cancer risk factors, such as  physical activity, smoking, alcohol consumption and education level, as  well as consumption of other components of the prudent diet, the  researchers report in the American Journal of Epidemiology.</p>
<p>Still, it is too early to determine if this  is a true cause-and effect-relationship, they note. High vegetable  consumption could mark a healthier lifestyle in general or some other  unknown mechanism that accounts for the apparent protection. Vegetables&#8217;  cancer-staving power needs to be confirmed in further studies, the  researchers write.</p>
<p>&#8220;Most Americans  do not meet the recommendation of five servings of vegetables per day,  based on a 2,000-calorie diet, and African Americans in particular eat  fewer vegetables on average than do whites,&#8221; said Boggs.</p>
<p>&#8220;It is clear that, in addition to potential  protective effects against breast cancer, higher vegetable consumption  can lead to many health benefits, including lower risk of cardiovascular  disease,&#8221; she added. &#8220;Therefore, we recommend that African American  women try to increase their daily intake of vegetables to meet the  established guidelines.&#8221;</p>
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